Brand DNA (including all Positioning Elements & Narrative)
Brand Architecture (including Portfolio Management)
Cultural Trends Analysis
Research Expertise, Design, & Consultation
Brand Identity (including Naming & Logo design)
Campaign Development & Production
Digital, Social, Mobile, Email
In-Store & Collateral
loud and proud
We believe there is no shame, stigma, or anything taboo about being a woman. So we push ourselves and our clients to bring conversations that have been hushed by society into the wide open. Topics like sex, aging, mental health, pleasure, even finance. These are normal parts of everyday life, and when the world recognizes it, we’ll all be living in a better place.
the way we work, works.
Fancy operates with a studio model, pulling together just the right team from our diverse community of “Fancies.” These women (and the occasional woke man) are experts in their fields and collaborative by nature. And they have rejected the traditional agency structure of butts in seats, working on whatever needs bodies, in favor of aligning their projects with their passions. This gives our clients the senior-level talent they deserve and our colleagues the flexibility and freedom that feeds their creativity.
fancy for good
It’s important to us to focus on the world at large and not just our small piece of it. Therefore there’s always some project going on at Fancy that’s dedicated to the greater good. It might be advertising, it might be fundraising, it might be collecting 5 hockey bags of sports bras for an entire girls soccer league in Haiti.