In the past, the mere mention of feminine care was shrouded in secrecy and innuendo. Whispered shyly if at all—to mothers, friends, even doctors. Leaving women wondering, alone, and often afraid of things that can be natural parts of living as a woman.
Ask any woman over 40, 50, 60 and she’ll tell you it’s the Age of Invisibility. Irrelevancy. It’s a time when brands stop paying attention. Stop seeing these women for who they are, what they offer, and how they live.
Not Hair Biology.
Our new campaign for this haircare brand designed specifically for women 50+ celebrates age. Shows it off. Purposefully. Proudly.
For the fourth year in a row, Fancy has created an original poster for Lion’s Den in celebration of International Women’s Day. The posters celebrate the power and rights of women, while still being very on-brand with clear, um, benefit language.
Fancy’s pro bono COVID-response film encourages New Yorkers to be heroic—and stay home.
Aren’t we all just about ready for some good, clean, fun?
Fancy co-founders and co-CCOs, Katie Keating & Erica Fite spoke to a packed house at Adweek Elevate: Creativity, giving the audience a peek behind the curtain at the how and why of normalizing the conversation and moving the cultural needle around women’s sexual health and empowerment. Don’t worry, the video is totally #sfw!
mē hair removal products use the only technology that works on all skin tones and the widest range of hair colors. So we used that as a way to let beauty bring people together instead of driving them apart through Brand DNA, Packaging, Web Design, and more.