hey mama, we know you’re more than a mom
Motherhood can be defining. It can be exceptional. It can be transformative. It isn’t everything. The pre-motherhood self does not simply evaporate, replaced by selfless devotion to others and instant knowledge of laundry cycles, sheet pan dinners, and where the extra AA batteries are. That person is still in there. And advertisers would be wise to appeal to her.
How do you categorize women over 40? You don’t.
A woman over 40 refuses to be defined.
At no other point in a woman’s life is she so likely to be so different from her age mates. Biologically, emotionally, financially, sexually, psychologically. This group is incredibly diverse.
New Work Alert: True Love by Lion’s Den
This year for our Valentine’s date with Lion’s Den we pivoted (to use the word of the year) away from our trademark absurdity to get romantic with real couples, real relationships, and real love.
5 Ways Brand Marketers Can Connect Meaningfully With Women over 40—and 1 Way They Can’t.
Women 40+ aren’t who you think they are. In fact, according to Fancy’s survey of 500 women over 40, they aren’t even who they thought they’d be. They’re cooler, stronger, and sexier than they ever imagined they’d be.
Power of the Positive: Can there ever be too much of a good thing?
Successful brands, brands with meaning, brands that occupy a place not just in the minds, but in the hearts, of consumers do more. They go beyond the functional and offer something that helps their consumers think, grow, connect, laugh—essentially move themselves and the people around them into a truly better place.
Sexual Wellness Needs To Come Out of The Shadows and Lower Shelves
By carrying only a small assortment, and hiding away the products that actually do have shelf space, the message the consumer gets is that she should hide away her needs, her wants, and her desires.
NEW WORK ALERT! Lion’s Den parties like it’s 2020
Family holiday situations are always a little awkward, but when they collide with video calls and Lion's Den, chaos is bound to ensue.
NEW WORK ALERT! Homebound heroes: A call to inaction
Fancy’s pro bono COVID-response film encourages New Yorkers to be heroic—and stay home.
Brands: here’s How to talk to women over 40.
Here’s what’s true: women over 40 have money -- and they spend it. They’re not afraid to try new brands, and when those brands work for them, they stay loyal. Not only that, but they tell their friends about these brands and give them to each other as gifts, creating a virtuous cycle of new customers and fans over 40.
NEW WORK ALERT: Better Natured “anything you can do I can do better”
Aren’t we all just about ready for some good, clean, fun?
Love in the time of the pitch process
The RFP: Possibly the worst introduction for a blind date a person could imagine. Not romantic. Not sexy. And definitely one-sided. A big, hairy prenup before you even have the first get to know you drink.
Lindsey Seyman Joins Fancy as Managing Partner
Fancy continues to grow, bringing elite brand and client management expertise to our group with the appointment of Lindsey Seyman as Managing Partner.
Is advertising messing with women's minds or am I just crazy?
Women and girls have been manipulated by the media in so many ways for so long that it’s simply a part of our culture. My Instagram feed is chock-full of ads for stuff that is meant to make life better but only gives a paralyzing anxiety from not living up to any of it.
“I Owe You” is Adweek Ad of the Day
Sure it’s awesome to be picked for Adweek’s Ad of the Day, but when that acclaim is for the work we did with It’s On Us, the Obama/Biden effort to prevent campus sexual assault, well, we really couldn’t be happier.
The Business of Rebranding Aging panel discussion at The Wing
Erica and I joined an incredible group of women at The Wing to talk about ageism, its impact on women creatives, advertising to female consumers, beauty, and mentoring.
Blazing a trail with Adweek
Erica and Katie took to the stage at Adweek’s Women Trailblazers event and immediately began questioning why we can’t discuss things that are inherently a part of being female.
What I want for Mother’s Day
Here is the kind of advertising I hope to encounter in my social feed on Sunday when someone brings me a cappuccino and an almond croissant in bed (hint, hint!), what I’d like to see when I treat myself to a pedicure and get 45 minutes to myself to flip through fashion magazines, what I wish would grab my attention from those cool video triptychs that are popping up all over the subway.
How we keep Lion’s Den vibrating between the real and digital worlds.
Fancy co-founders and co-CCOs, Katie Keating & Erica Fite spoke to a packed house at Adweek Elevate: Creativity, giving the audience a peek behind the curtain at the how and why of normalizing the conversation and moving the cultural needle around women’s sexual health and empowerment. Don’t worry, the video is totally #sfw!
Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To
Women are living longer and better. They are not taking the increase in life expectancy and stretching out old age with more bingo and birdwatching; they are taking advantage of it now. Women are more engaged, more motivated, more in control of their lives than ever before. And brands are missing out.