hey mama, we know you’re more than a mom
Fancy research, Fancy POV Katie Keating Fancy research, Fancy POV Katie Keating

hey mama, we know you’re more than a mom

Motherhood can be defining. It can be exceptional. It can be transformative. It isn’t everything. The pre-motherhood self does not simply evaporate, replaced by selfless devotion to others and instant knowledge of laundry cycles, sheet pan dinners, and where the extra AA batteries are. That person is still in there. And advertisers would be wise to appeal to her.

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Brands: here’s How to talk to women over 40.
Fancy POV Katie Keating Fancy POV Katie Keating

Brands: here’s How to talk to women over 40.

Here’s what’s true: women over 40 have money -- and they spend it. They’re not afraid to try new brands, and when those brands work for them, they stay loyal. Not only that, but they tell their friends about these brands and give them to each other as gifts, creating a virtuous cycle of new customers and fans over 40.

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What I want for Mother’s Day
Fancy POV Katie Keating Fancy POV Katie Keating

What I want for Mother’s Day

Here is the kind of advertising I hope to encounter in my social feed on Sunday when someone brings me a cappuccino and an almond croissant in bed (hint, hint!), what I’d like to see when I treat myself to a pedicure and get 45 minutes to myself to flip through fashion magazines, what I wish would grab my attention from those cool video triptychs that are popping up all over the subway.

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How we keep Lion’s Den vibrating between the real and digital worlds.

How we keep Lion’s Den vibrating between the real and digital worlds.

Fancy co-founders and co-CCOs, Katie Keating & Erica Fite spoke to a packed house at Adweek Elevate: Creativity, giving the audience a peek behind the curtain at the how and why of normalizing the conversation and moving the cultural needle around women’s sexual health and empowerment. Don’t worry, the video is totally #sfw!

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