Calling All Women Over 40!

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Quick! Think of your three favorite ads that show that marketers really "get" the 40+ woman. Who she is, how she lives, what she thinks. OK, three's too many? How about your favorite one. Fine, doesn't have to be a favorite. Just one ad that makes you feel emotionally connected to the brand that put it out there. (Imagine some tick-tock-y game show music here). Tough, right?

Well, here's your opportunity to shape the future of advertising. To let marketers know what resonates, and what is so off base you can't even imagine it was thought up by people living on the same planet as you. Take the Fancy Over 40 Survey. And tell us what advertising is getting right—and wrong. We're listening. And we're dedicating our business to creating work that proves it.

Plus for every survey completed, we'll give $5—up to $1500— to She Should Run an organization dedicated to expanding the talent pool of women running for office by providing community, resources, and growth opportunities for aspiring political leaders. We think the world could use a little more of that, too.

Erica Fite

Erica grew up running around the mountains and islands near Seattle before trading one coast for the other. 

First she moved to Los Angeles where she graduated from UCLA and pursued acting. Eventually she settled in New York switching from a life in front of the camera to behind it when she found a new career in advertising. In New York, Erica found success as an art director and global creative director for agencies big and small on accounts such as Milk, Clinique, Bahamas, L'Oreal, Pantene, Johnson's and many more. 

At Fancy, Erica and her team have been trusted to create social, digital, video and traditional campaigns for a variety of emerging and established brands. Today, Erica still lives in downtown Manhattan with her two children, escaping to mountain and islands whenever she can.

"We all deserve to have pleasure and enjoy life." Word.


The Drum features Fancy’s work for Lion’s Den