Fancy For Good: It’s On Us “I.O.U.”
In 2014, the Obama/Biden White House created It’s On Us and launched a movement to empower students to take action to stop sexual assault in their college communities. To celebrate their 5-year anniversary, we partnered with Creative Alliance to produce three videos about key subjects: Bystander Education, Survivor Support and Sexual Assault Awareness. The videos are being shown nationwide across 250+ campuses and paired with live on-campus information sessions, robust on-campus and online discussions, and social media activities led by students. And they were chosen as Adweek’s Ad of the Day. Happy anniversary, indeed.
The Good Stuff: video campaign