Lion’s Den “Life by Lion's Den”
Fact: Women have sex. Also fact: Women like sex. Yet products that help women have more and better sex—alone or with a partner—are treated as taboo. The censorship laws are intense and the idea that something that gives a woman pleasure needs to be hidden and hushed is insulting. Yet here we are. Building on the “Do it. Every day!” campaign, we showed the real-life results of a trip to Lion’s Den in a spicy and fun way, making network-approved spots that make a trip to Lion’s Den, a 48-store adult retail chain determined to evolve into a top-of-mind sexual wellness brand, as normal as a trip to the grocery store—without showing or saying anything about what you can actually buy there.
The Good Stuff: creative campaign, production of TV (network-approved for air during the Super Bowl!), radio, print, outdoor, social media content)
“We’ve been working with Fancy for three years to change the perception of our company and make Lion’s Den a top-of-mind destination for women and couples, and the response has been incredible.”
— Pete Potenzini, Director of Marketing, Lion’s Den