Lion’s Den “International Women’s Day”
In order for Lion’s Den, a 48-store adult retailer, to become a top of mind sexual wellness destination for women and couples, they needed to take part in larger cultural conversations in a way that aligned with who they are. For International Women’s Day we commissioned an original poster that was displayed throughout their stores and social channels bringing women and the cultural conversation together in the retail environment. It was so well received they decided to make it an annual tradition.
The Good Stuff: in-store posters, postcards, social media
“Fancy has an ability to home in on exactly what matters to women. And women matter to Lion’s Den.”
– Pete Potenzini, Director of Marketing, LD Management