lion’s den “COVID re-opening”
After months of stay-at-home orders, Lion’s Den, a 48-store adult retailer, was safely re-opening its physical stores. They needed to let their customers know they could feel good shopping for what makes them feel good. So we teased them with a campaign that reminded them that Lion’s Den is open to whatever they’re open to.
The Good Stuff: creative campaign, production of TV (with Covid restrictions), radio
“[Lion’s Den reopens] with a bang thanks to help from creative agency partner Fancy, which crafted a cheeky "we back" alert called, "we’re open to what you’re open to.”
— Oliver McAteer, Associate Editor, Campaign US