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"For as long as we can remember there have been so few women over 40 portrayed in advertising and entertainment, or celebrated in the highest ranks of business, that we have come to believe that is reality. We literally think there are far fewer of us than there are. Consequently, we feel alone. But we’re not. There are 83 million of us."

-Katie Keating

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"[Founder Deannah] Seymour says it was imperative that she choose the right partner to guide her and her team through the daunting process of creating the campaign... 'Because they’re used to tackling these sensitive subjects, we knew they would be perfect for helping us develop this campaign.'"

- Beauty Independent

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"Showcasing the beauty, energy and power of women over the age of 50, the campaign was created in partnership with Fancy, a 100% women-owned creative boutique recognized for work that elevates and amplifies what matters to women."

-Happi