P&G “Water Packets”
At the Clinton Global Initiative, Procter & Gamble pledged to save one life every hour by creating clean drinking water for people in need. To raise the critical funds needed to deliver these Purifier of Water packets to those who needed them we hit the streets. And we brought home (literally) the decision that people in the developing world have to face every day when it comes to drinking water. What’s it like to be faced with dirty water? Ask these New Yorkers.
The Good Stuff: Video
“They have the ability to not only deliver inspiring creative but to also innovate on how it is brought to life, irrespective of media and geography.”
— Yana Yarmova-Ignatova, AMD Global Corporate Innovation Strategy, P&G